Campaigns That Barely Get Read?

We use OpenAI through its secure API with a GDPR Data Processing Agreement in place. We only send minimal, anonymised data, we use EU/UK data residency, and every supporter opts in to WhatsApp before we send anything. We also have a DPIA that covers exactly how the data flows. So the system is fully GDPR-compliant and trustee-safe.

To prevent our messaging being felt as intrusive, we may want our initial message to be gentle, introductory, and give an indication of the purpose such as to keep donors up to date.

Users are able to mute or archive messages which are becoming a normal standard for WhatsApp, so the culture has shifted and donors receiving such messages won't feel intruded upon.

How WhatsApp Opt-Ins Work

WhatsApp operates on a strict opt-in model. Every supporter must explicitly subscribe before receiving any messages. They can unsubscribe at any time by replying with "STOP" or "UNSUBSCRIBE", and our system immediately respects this request. This ensures that only engaged, consenting donors receive your communications, maintaining trust and compliance.

Personalized, Respectful Messaging Increases Trust

Personalized, respectful messaging increases trust between your charity and donors. When messages are tailored to the donor's history, preferences, and previous interactions, they feel valued rather than like just another number. This personal touch transforms transactional communications into meaningful relationships, fostering long-term donor loyalty and engagement.

Best Practices to Avoid Messaging Fatigue

To avoid messaging fatigue, we recommend several best practices: send messages at appropriate intervals (not daily), provide value in every communication, segment your audience based on engagement levels, respect quiet hours, and always give donors an easy way to control their preferences. Our platform helps you implement these practices by tracking engagement rates and allowing you to adjust frequency based on donor response patterns.

Reputational Risk: AI Agent Conversation Management

Our AI agent is designed to always bring the conversation back to donation-focused interactions. While it can answer questions and engage naturally, it maintains focus on your charity's mission and donation goals. This ensures that every conversation serves your fundraising objectives while still being helpful and respectful. The AI never pushes aggressively but gently guides conversations toward meaningful engagement and donation opportunities, protecting your charity's reputation while maximizing conversion potential.

Setting up WhatsApp Business typically takes around 14 days. During this process, you must use your own Facebook account to complete the setup. A payment method must also be setup.

Required Facebook Documents

To complete the WhatsApp Business verification process, you will need to provide Facebook with the following documents:

• Certificate/Articles of incorporation
• Business registration or licence document
• Government-issued business tax document: This could include a tax certificate. Self-filed tax documents are not accepted.
• Business bank statement
• Utility bill: A utility bill is only accepted for Business address and Phone number. The legal business name must be on the utility bill. A utility bill is not an acceptable document for legal business name verification.